Those of you who become physically ill when you watch ads connecting Census participation and government funding might want to skip this post. Everyone else, prepare to be amazed by the most blatant ad for the Census I have ever seen.

The video was produced by a University of Michigan student for a university-sponsored contest. It won second place. In the clip, students gather numbers representing how many people live in their houses — one takes a big “4,” another a “5,” and so on. The students bring their numbers to a bureaucrat and pile them on his desk. He, in turn, pulls a humongous dollar sign out of a drawer and hands it to them. Words flash across the screen, informing viewers that they can “earn money and recognition” for their communities by participating in the Census.

You have to see it to believe it: