Free Speech, Lawsuits, and Cheap Gags
Here at the Show-Me Institute, we have been following the North Face / South Butt lawsuit with great interest. Many of us know the father of the South Butt founder’s line of fine clothing, and think the entire lawsuit by North Face to be ridiculous. So, last month on my annual family ski trip to Colorado, I could not resist getting a few pictures taken of me in my South Butt T-shirt. Needless to say, the North Face store in Beaver Creek seemed the perfect location to snap a few photos. Enjoy, and I hope everyone at the South Butt keeps up the fight for truth, justice, and humorous relaxation.
| Click to enlarge. | |





Great photos, Dave! Never stop relaxing!
Comment by Christine Harbin — March 9, 2010 @ 9:10 a.m.
I can’t tell those logos apart. Which one is a parody of the other? Looks like grounds for a lawsuit. /sarcasm
Comment by Sarah Brodsky — March 9, 2010 @ 9:13 a.m.
As there is no snow visible, why are you wearing a neck warmer, gloves and hat ?
Comment by Mike — March 10, 2010 @ 5:00 a.m.
I assure you it was quite cold that week, although they did not get much snow while we were there.
Comment by David Stokes — March 10, 2010 @ 10:14 a.m.
I am not a lawyer, but would it be fair to say that North Face may very well think this lawsuit is ridiculous also? However, to protect itself from a real IP lawsuit, it has to take measures of some kind, otherwise they are leaving themselves open to the argument that they are selective when taking action against someone infringing on their IP?
Comment by DaveG — March 12, 2010 @ 12:34 p.m.